Will AI replace Advertising and Promotions Managers?
Work in Advertising and Promotions Managers sits in the in-between: AI reaches some of it (~48% in theory) but is only measured doing about 17% today — part human, part machine.
O*NET-SOC 11-2011
How your 13 core tasks split
Top = what GPT-4 judged AI could speed up. Bottom = how much AI was actually used for these tasks (Anthropic's March 2026 report, usage from Aug & Nov 2025). The gap is the real story.
Back in 2023, GPT-4 judged AI could, in theory, assist with a moderate share of this job's tasks (~48%). By late 2025, real-world AI use had reached about 17% of its task activity (growing but still limited). The gap between that 2023 forecast and today is the real story.
Where this job sits among 738 jobs
Each dot is one of 738 U.S. jobs. Right = AI can do more of it. Up = AI is actually used more.
The signals here line up
Theoretical reach (~48%), real-world use (~17%) and the task-level picture mostly agree — so this read is more reliable than for jobs where the signals contradict each other. Even so, AI-risk estimates shift by model (a 2026 study saw the "high-risk" share swing 2.7%–51.5%), so treat these as directional, not destiny.
See all 13 tasks, ratedBased on real task-level AI scores — click to collapse
- None — AI cannot fully do any core task alone yet.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Plan and execute advertising policies and strategies for organizations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Contact organizations to explain services and facilities offered.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- ⚠️ None — every core task is at least partly within AI's reach. The job won't vanish, but almost all of it changes.
How we measured this — and how fresh it is
AI's theoretical reach data: 2023
From GPTs-are-GPTs (Eloundou et al.), where GPT-4 rated how much of each task an AI tool could meaningfully speed up. This is the most recent open, commercially-usable occupation-level potential dataset — it dates to 2023. Newer multi-model re-runs exist but swing wildly (one 2026 study saw "high-risk" jobs range 2.7%–51.5% by model) and aren't openly licensed, so we show the stable 2023 baseline and pair it with newer real-world data.
Real-world AI use 2026 report
From the Anthropic Economic Index, which observes how real Claude conversations map onto each occupation's tasks. Published in Anthropic's March 2026 labor-market report, based on usage measured in Aug & Nov 2025 (Sonnet 4 / 4.5).
Task list & ratings O*NET 30.3
Tasks come from O*NET 30.3. Each task's "AI can do / speeds up / still on you" tier uses the real task-level exposure scores from GPTs-are-GPTs (E1 / E2 / E0) — not a guess from keywords.
Sources: O*NET 30.3 (CC BY 4.0) · GPTs-are-GPTs (MIT, 2023) · Anthropic Economic Index (CC BY, Aug & Nov 2025). Page compiled June 2026. "O*NET" is a trademark of the U.S. Department of Labor.
This page is for general informational purposes only and is not career, financial, or employment advice. AI exposure reflects research estimates of task overlap, not predictions about any individual's job, employer, or future employment.